Persuasive Writing
When writing persuasively, one should try and aim for high profitability. Profitability persuasion results from a reasonable request, credibility, and the ability to make your request attractive to the receiver.
The main steps that should be taking for writing a persuasive request are gaining attention, showing the worth of the proposal, overcoming resistance and motivating action. To write a persuasive message it is important to start with analyzing the purpose, you must know exactly what you want the receiver to do before writing the message. After you've realized this, you need to properly communicate the request in a way that it benefits it's reader. Effective persuasive messages focus on audience needs or goals rather than those of the presenter.
The opening in a persuasive request should be brief, relevant and engaging. When you expect strong resistance you can use the following openers to introduce your request: problem description, unexpected statement, reader benefit, compliment, related facts, stimulating question.
To convince the audience or build interest, use statistics, opinions,examples, and of course, direct benefits.
An important aspect of persuasive writing is resistance. If your request is reasonable, they are likely to understand and adhere. However, you may reduce resistance by anticipating obvious doubts and questions your reader may have by including counterarguments, establishing credibility and demonstrating value of your proposal.
Most importantly, you want to inspire the receiver to act. You will make your recommendations and tell them exactly what ought to be done. To do this best, you should communicate confidently with proper wording, telling them how easy it is to take action, and once more... the benefit that they will get from doing the specific request.
In short, a persuasive message should attract attention, build interest, reduce resistance, and encourage action.
If you consider all of these elements, you will always succeed.
